Product managers often say that their ideas and hard work are not being appreciated. Well, this is because you lack some really important blend of skills. However, being a product manager is not an easy task. It takes a lot to convince your bosses and executives to build a great product that fits the customer’s needs. Many product managers only focus on product organization structure and sometimes may lack in style.
A product manager must have technical skills like prioritizing a roadmap, deriving insights, and customer discovery. But along with these skills you also need to work hard on your soft skills like executive management, effective communication, influence without authority, and more. All these skills in a product manager lead to a great style of product management. By balancing 40% style and 60% substance you can build a great compelling argument that can help you convince everyone related to your product.
In this guide, we will talk about six elements of a compelling argument that are used by professional Headhuniting Firms NYC. These six elements make arguments convincing and effective in persuasiveness. We are going to discuss these elements in depth so that you may easily grasp them and use them accordingly.
Why It Is Important To Improve the Style Of Compelling Arguments?
The product manager’s responsibility is to create a great product that is product market fit. For this, they need to work hard and communicate with stakeholders, engineers, product designer developers, executives, and other team members for smooth working. For this, they have to craft a compelling argument with data-driven decisions and present information clearly and concisely. However, they must do this with their unique style. So here are some reasons why it is important are as follows:
- Builds Trust Among Team: When a product manager crafts compelling arguments it builds trust among the stakeholder. They get to know that the product manager knows the market and business very well and can make an informed decision.
- Communication Becomes Effective: When a product manager with an effective communication style directs their team members there is no chance of confusion in the organization. Thus effective communication helps the team to design and develop successful products for their customers.
- Improves Decision Making: Product managers keenly study the market and make decisions accordingly. Making data-driven decisions are attributes of soft skills that they must have to help them make their ideas compelling and clear.
- Gains Buy-In: A product manager with great soft skills has the style to write a compelling argument. With this, they can convince stakeholders and persuade them to see the value and features of their product.
6 Important Elements Of A Compelling Argument
Well, there are hundreds of elements for creating compelling arguments, but we have compiled the top six elements below in this guide. You can look for others too, as it depends on your organizational structure because small as well as large businesses have different structures. Let’s see what these elements are:
1. Framing:
Framing is an important element of a compelling argument. Framing is how you place your arguments. Many times product managers and organizations fail to frame their arguments perfectly. Photography is one of the best examples that will help you understand framing. The photographer designs and frames the picture in a way that results are more appealing. So framing is crucial for a compelling argument and you must be aware of this element.
2. Narration Of Argument:
Nowadays storytelling is one of the best ways to engage people. Product managers can also use this method in creating a compelling argument. For this product, managers have to understand market and audience problems. With this, you can create a story about how your product benefits and differentiate it from the competitor’s products. This will help you to narrate your argument and make it compelling.
3. Add Social Proofs:
Social proof is a great way to convince people. It helps you in convincing executives and stakeholders that your product idea is better than that. Collective wisdom is one of the best forms in terms of social proof, for example; sometimes it can be hard for you to convince your team to include a feature in your product. But with the help of proof you can show them results that your decision is right.
4. Value Inception Of ideas:
When you are about to start with a compelling argument you must have an idea of the product because it matters. You can’t just come up with a good compelling argument without any idea. The best thing that you can do is you must learn from your team that you have hired with topgrading interview questions and other organizations by observing their actions and talks around the location. Do not stop at this step as you will learn a lot from your observation and insights.
5. Citations:
Citations are used in making arguments more convincing. Citations are the sources that you can use to prove your point. You need to cite the data clearly to make it persuasive and effective. All you can do is add A/B test results, Share data among your team, and your customer’s voice to support and make your argument strong. This researched data will help you summarize and create a compelling argument for your stakeholders.
6. Goal Seek Arguments:
The goal seeks arguments that can be used when you are unable to convince your management to invest in a new product. You must state the goals sought. So when you are making compelling arguments make sure that you present them in a way that is aligned with your management goals. Do this and everyone will take part in activities for the success of your mission.
Conclusion!
As the product manager is the one who is responsible for managing, defining, and prioritizing the creating compelling arguments in the product manager hierarchy. You must satisfy at least 3 out of 6 features to convince your stakeholder. The best way for a product manager to get this is to style compelling arguments with all of these six elements. This will enable you to create early wins, which are less costly because they are based on consumer trends, industry changes, and new technology innovations.
