The success of an organization depends on the product & services that fulfill consumers’ demands. When a ready-to-use product reaches the market for final use, customers either accept it or reject it. Sometimes the product is accepted by the customer even if it has a high price. It’s all because the product manager knows their customer’s pain points and has a great product organization structure. If not, then the product organization structure & Product Market Fit is something that needs to be worked on. This can be done by the product manager as an individual, or team who will work closely with customers, marketing, sales, and R&D team.

Product structure organization is a systematic way to manage the product. It is something that makes every decision lightly and without any burdens in the organization. The management is done with great determination, care, and attention. Companies need a skilled Product Manager so they can plan their projects and strategies for their product to make sure that they achieve their targets on time. In this guide, we will explain the different types of roles of product managers and what their responsibilities in product organization structure are.

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Product Manager- An Overview!

The Product Manager is the most important person in the product organization structure. He/She is responsible for the overall planning, development, and marketing of the product. As a manager of products, His/her is responsible for ensuring that the product meets all business objectives as per the defined strategy. They do this by exploring market opportunities, gathering information about customer needs, and finding potential competitive products.

A Skilled Product Manager is a crucial role in a company that needs to make sure that its product fulfills all customer requirements. He is the head of the product, he sits in the center between different departments such as sales, marketing, R&D, engineers, etc. Product managers also make sure that their engineers must develop some unique value products for their customers.

What Are The Roles Of A Product Manager In A Product Organization Structure?

Now that you know about Product Managers and how important is their role in product organization structure, let’s see what are the different types of roles a product manager plays in a product organization structure. The table is given below show them briefly:

Job Role	Description
Product Manager	1. Create a roadmap & manage the product’s entire lifecycle. 2. Works with Internal stakeholder’s like- legal, engineering, customer success, sales, and marketing as well as board members. 3. Works with External stakeholder’s like- end-users, partners, and customers.
Growth Product Manager	1. Assists businesses in growing, retaining, and generating revenue by delivering business outcomes. 2. Works with Internal stakeholders such as business leaders
Product Owner	1. Creates user stories & prioritizes the product backlog for the development team. 2. Works with Internal stakeholders like designers, developers, and technical managers.
Platform Product Manager	1. Develops and improves technical components used by several goods. 2. Works with Engineers (Internal stakeholders).
Technical Product Manager	1. Works on fundamental requirements and product functionality with the engineering team. 2. Works with Internal stakeholders such as designers, developers, and technical managers.

While these are the differences between each of these roles, they ultimately serve the same purpose, but you will see a clear understanding of their objectives and duties so that product teams can continue to work together to create value for both the business and its consumers.

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What Are The Main Responsibilities Of A Product Manager?

As a skilled product manager, there are various responsibilities that you will have to fulfill in your day-to-day role. So let’s have a look at them below:

Setting Up Strategies For Product: 

Setting the vision and strategic direction for your product is your primary responsibility. So, that your team is aware of why you are developing certain programmers or features. It is the product manager’s responsibility to explain in brief to their team members.

Defining Product Releases:

All of the tasks necessary to introduce new goods, features, and functionalities to the market fall under your product manager’s control. You are in charge of managing the release process and cross-functional dependencies. This entails bridging the gap between several organizations and synchronizing crucial teams like marketing, sales, and customer service.

Analyzing Ideas:

Every company seeks improved concepts for a winning product. Crowdsourcing, creating and evaluating ideas that will benefit customers are the responsibility of product managers. The product owners also make certain that suggestions and requests are incorporated into the planning and development stages of the product. You let your clients, business partners, and internal team members know how ideas are progressing.

Prioritize Features:

Another responsibility of Product managers is to rank features in relation to strategic goals and initiatives to determine their priority. Based on the value of how a new feature works for the customers and the business, they make challenging trade-off decisions.

Building & Shaping Roadmaps:

One of your most effective communication tools as a product manager is updating your product roadmap. A product roadmap aids in project management by providing a visual representation of how your product will help you accomplish your goals. There are different types of roadmaps that you need to develop. The Management executives frequently want to know the overall strategy, whereas engineers and designers need to know the exact scheduling and sequencing of critical tasks.

Progress Analysis & Reporting:

After the launch of the product, the product manager keeps track of how the product is doing, collects user input, and makes the required improvements. Not only this, they also analyze team efficiency so that they can focus on avoiding the mistakes they have made while designing the last product.

Final Verdict!

So as a product manager, you have a meaningful contribution towards an organization as well as customers. However, if you correctly structure your organization and find an appropriate product manager for your organization you will already win the half battle to success. Conduct an Interview with some good Product Managers Interview Questions to check the potential of a candidate and how they will contribute to growing your organization and your customer’s needs.